The World's Biggest Art Gallery


Bloomberg has a fascinating look at a whole different sphere of the art market. Park West -- "the world's biggest art gallery" -- holds thousands of art auctions annually on over a hundred different cruise ships. The article details a number of questionable practices that help the company to earn more than USD $400 million annually. Borrowing a page from the Kinkade playbook, the company markets mass-produced giclée prints with added daubs of paint by misleading customers regarding the scarcity (and value) of such works. They also are quite creative at marketing inscrutable genres, including "intense impressionism" and "abstract sensualism."