Vanessa Friedman

Ultra Violet - Color of 2018

Pantone has announced its color of the year for 2018: Ultra Violet (18-3838).

Recently, the Pantone selection process seems to have acquired more of a socio-political veneer.

“It’s...the most complex of all colors,” Pantone announced, “because it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new.”

However, this characterization is incorrect. Purple is a combination of red and blue, while Violet has its own place on the UV spectrum.

But then again, the 2017 color of the year, Greenery (15-0343), was supposed to denote "new beginnings"...and we all know how that turned out.