Just two weeks prior to the opening of the annual Swiss edition of the art fair, Art Basel has filed a lawsuit against the German sportswear and sneaker manufacturer Adidas.
The suit stems from an event at last year's Miami edition of the fair, where Adidas staged an event with dancers wearing a version of the manufacturer's "EQT" running sneakers with the words "Art Basel" printed on the tongue.
Adidas gave away 1,000 pairs of the sneakers. None of the promotional sneakers were sold by the company, although some pairs have subsequently turned up in the very active limited-edition sneaker re-sale market.
The company which owns the Art Basel fairs contends that the sneakers have tarnished the Art Basel "brand" and is seeking damages along with destruction of any remaining examples of the trainer.